Top Notch Cinema

Direct Response vs. Branding Advertisements

The decision between investing in direct response or branding advertisements is a tough one. Direct response advertisements have one goal—to increase sales. Branding, on the other hand, uses advertisements as a way to promote the company’s core values and build a high-quality reputation. In this digital age where T.V. is still prevalent, which option—direct response […]

WEB PROMOTIONAL VIDEOS V.S. T.V. COMMERCIALS

WEB PROMOTIONAL VIDEOS V.S. T.V. COMMERCIALS

With the technological age booming, companies are faced with a new question: which is best for my company—web promotional videos, T.V. commercials, or both? The answer is unique to your company, but an analysis of the two platforms—T.V. and the Internet—can help to determine which is the best fit for your company and the distribution […]

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