Trust a Local NYC Marketing Firm to Building Your Brand
Commercial video production is different than web video production because TV commercials have strict time restraints. A TV commercial is either 30 or 60 seconds long and needs to prompt an action in that short time. Branding vs direct response can become a heated debate. But the truth is, the two are more interrelated than most “marketing experts” give them credit. Either way, if your company’s goal is branding, direct response, or both, all of it needs to somehow fit into a short time frame. TV commercials can take your business to the next level with the right team behind you. However, if your commercial is not professional in every way possible, it can drastically undervalue your products and/or services in the customer’s mind. That is the last thing we want! Top Notch Cinema has experience producing TV commercials and we understand the nuances of the process. There is an art and science to this process that we would be happy to discuss with you.
Top Notch Cinema is a full-service video production company based out of New York, but we have produced TV commercials for businesses all over the country. And, we continue to do so because we have the infrastructure to handle complicated and logistically complex projects, no matter where your business is. We take care of every part of the video production process; concept creation, writing the script, making storyboards, casting actors, scouting locations, shooting, editing, and distribution. Also, we are an agency in association with Comcast, Spectrum, and Cablevision. So, we can handle the logistics of purchasing the TV time on your behalf at no extra cost. Choosing the proper channels is essential to the success of your TV campaign.
After the video is produced, we can provide guidance on the media outlets that will get your business the largest return on investment. We have experience with all aspects of television commercials. Other companies will produce the commercial for you and then leave you once it’s time to buy the airtime. Top Notch Cinema won’t do that. We value our relationship with our clients far too much. We can’t wait to work with you!
Victory Church wanted a hard hitting, emotion driven, attention grabbing, non-stereotypical video that would stay with the viewer. Since the release of this commercial, as well as four other videos we created for them, they have increased membership rates at their parish. Victory Church has ministries in seven countries around the world.
Silknet is the largest telecom company in the country of Georgia. It is a subsidiary of the Silk Road Group which is one of the biggest investments firms in Eurasia. Within this video there are flashy special effect shots and the Rolling Stones song Start Me Up, which was licensed for the release of this commercial. The commercial stars Samy Naceri, a superstar in Europe known from Luc Besson’s Taxi series.