Viral Videos: What Business Owners Need to Know
Viral videos are the dream of every business owner and content creator alike. They understand that if you create a great advertisement, people naturally want to share it. Many...
Opportunity Cost of Using Photo vs Video on Your Website
If you are only using photos and images on your company website or social media campaign, you could be paying a high opportunity cost that is negatively impacting...
Avoid Video Production Companies That Don’t Market With Video
Did you know 49% of consumers reported watching five or more videos per day in 2019? And after watching a video, 64% of people will then go to the...
The ROI of Video Marketing: Why Video Will Boost Your Bottom Line
While every business is dedicated to providing top-tier services or high-quality products, the ultimate goal of any company is to make more money. Among the most efficient ways to...
Why Scriptwriting is a Major Part of Video Production
What do all great movies have in common? They began as an idea that was then converted into a script. The same can be said when it comes to...
9 Reasons to Know Your Target Audience Before Making Videos
Companies all over the world are flying blind when it comes to promoting their products and services with video. They send out all types of content, simply hoping that...
What is a Social Media Package? Benefits of Social Media Videos
Hundreds of hours of video are uploaded to various platforms like Facebook, Instagram, and YouTube every minute. This video content ranges from clips of your friend’s kids to professional...
Using an Actor vs an Owner in Marketing Videos: Pros & Cons
Video marketing has become the most mainstream form of advertising across virtually all industries. As this pivotal promotion tactic continues to grow, many companies are beginning to wonder who...
Blog vs Vlog: Top 9 Reasons You Should Be Using Both in 2021
Too many people across various industries are debating about whether companies should be promoting their content through a blog or a vlog. Our philosophy is: Why not use both?...
Micro Content: What It Is and How to Create It
If you are trying to increase your online reach and gain more viewers, using micro content is a great step on the path to becoming an authority in your...