November 15, 2020 / by Logan Derrick / Blog
Did you know 49% of consumers reported watching five or more videos per day in 2019? And after watching a video, 64% of people will then go to the company’s website or landing page as well. Thanks to the rise of video advertisements, Facebook stories, Instagram, TikTok, and YouTube channels, videos have become the most […]
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Why Your Business Needs Video: 9 Reasons to Create Videos Now
July 9, 2021 / by Logan Derrick / Blog
There is absolutely no more debate: Your Business Needs Video! If your company doesn’t use videos as part of your marketing strategy yet, you are missing out on an incredible amount of online traffic and opportunities to grow. Every business needs video to market to new prospects and build relationships with old clients. At this […]
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3 Things You Need for Effective Video Marketing Campaigns
February 5, 2021 / by Logan Derrick / Blog
While it would be nice to simply film a quick video about your business and have it go viral, there tends to be more effort to it than that. Especially if you want to make innovative video marketing campaigns that convert into sales, you’ll want to consider a few key facts before getting started. […]
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You Don’t Need a Video Production Company to Make Videos
January 20, 2021 / by Logan Derrick / Blog
Do you really need to hire a video production company to help you create video content for your business? We live in an age where DIY is considered mainstream in niches all over the world. From DIY furniture and crafts to organization and beyond. Companies are even beginning to pursue their own marketing and […]
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Viral Videos: What Business Owners Need to Know
January 15, 2021 / by Logan Derrick / Blog
Viral videos are the dream of every business owner and content creator alike. They understand that if you create a great advertisement, people naturally want to share it. Many companies feel a viral video is a way they’ll be able to reach a broader audience at no extra cost. But is a business video really […]
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Opportunity Cost of Using Photo vs Video on Your Website
November 20, 2020 / by Logan Derrick / Blog
If you are only using photos and images on your company website or social media campaign, you could be paying a high opportunity cost that is negatively impacting your business. You only have so much money to spend on your marketing campaigns, website design, and advertising. When you invest in the wrong areas, you […]
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Avoid Video Production Companies That Don’t Market With Video
November 15, 2020 / by Logan Derrick / Blog
Did you know 49% of consumers reported watching five or more videos per day in 2019? And after watching a video, 64% of people will then go to the company’s website or landing page as well. Thanks to the rise of video advertisements, Facebook stories, Instagram, TikTok, and YouTube channels, videos have become the most […]
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The ROI of Video Marketing: Why Video Will Boost Your Bottom Line
October 20, 2020 / by Logan Derrick / Blog
While every business is dedicated to providing top-tier services or high-quality products, the ultimate goal of any company is to make more money. Among the most efficient ways to improve your profits is by adding video to your current marketing efforts. The ROI of video marketing is easily recognizable when done properly. As you put […]
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Why Scriptwriting is a Major Part of Video Production
October 15, 2020 / by Logan Derrick / Blog
What do all great movies have in common? They began as an idea that was then converted into a script. The same can be said when it comes to creating video content for your business. The importance of scriptwriting in video production goes far beyond simply having words ready to say when it’s time to […]
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9 Reasons to Know Your Target Audience Before Making Videos
October 10, 2020 / by Logan Derrick / Blog
Companies all over the world are flying blind when it comes to promoting their products and services with video. They send out all types of content, simply hoping that someone will take the bait and become a customer. This tactic is incredibly broken and will lead to a great deal of frustration. On the other […]
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What is a Social Media Package? Benefits of Social Media Videos
October 1, 2020 / by Logan Derrick / Blog
Hundreds of hours of video are uploaded to various platforms like Facebook, Instagram, and YouTube every minute. This video content ranges from clips of your friend’s kids to professional business advertisements. Many of these companies are trusting video production teams to assist them through the use of social media packages. What is a Social Media […]
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