Too many people across various industries are debating about whether companies should be promoting their content through a blog or a vlog. Our philosophy is: Why not use both? Each one of these pieces of content can have a tremendous impact on your ability to market effectively, offering multiple benefits along the way. When both […]
If you are trying to increase your online reach and gain more viewers, using micro content is a great step on the path to becoming an authority in your industry. This form of content conveys small pieces of information in a short amount of time. Micro content can consist of imagery, written copy, or micro […]
Multiple researchers have completed studies that prove companies have only a few seconds to grab their viewers’ attention when using content of any kind. This means your video intros and opening shots are one of the most important parts of video marketing. As more brands begin integrating video into their overall marketing strategies, it will […]
By making a video for your business, you can boost your visibility and spread your brand image. TV commercials, tutorials, how-to guides, interviews, and other videos can have a huge impact on how well your business does. For you to achieve your goals, there are a few important things you should know about making a […]
Too many people think viral videos can only be made by famous musicians, movie stars, or social media influencers. But in reality, anyone can achieve this feat if they know how to do it. Viral videos can even be made by companies as they create engaging content for their marketing campaigns. Everyone from small business […]
In any business, the main element of long-term success comes in the form of your conversion rate across various platforms. Without strong conversion rate optimization, your company won’t see organic traffic or sales and will likely fizzle out in a short period of time. Thankfully, using video increases conversion rates more effectively than any other […]
Considered one of the biggest recent disruptors of the filmmaking industry, virtual production is taking the world by storm. This hugely impressive technology has seen massive improvements over the past couple of years, which have a lot of people trying to determine the best way to use it. The goal of virtual production is to […]
While online jobs weren’t possible until the last few decades, human beings now have an incredible capacity for working remote. With the prevalence of fax machines and computers in the 1990s followed by the development of smartphones, companies now have more abilities than ever for team members to work from locations outside the office. And […]
The power of video marketing and its benefits on a company’s branding are the most effective way to promote any business in the world. As this innovative marketing tactic isn’t going away any time soon, it’s time to start thinking about how you can incorporate this practice into your business and how to find a […]
Are you using video as part of your search engine optimization (SEO) strategy yet? If not, there’s no time like the present to get started so you can see the huge results it can bring. Having videos on pages across your website provides a huge boost to your SEO efforts as you strive to reach […]