The power of video marketing and its benefits on a company’s branding are the most effective way to promote any business in the world. As this innovative marketing tactic isn’t going away any time soon, it’s time to start thinking about how you can incorporate this practice into your business and how to find a […]
Actor Will Rogers once said, “You never get a second chance to make a first impression.” While common sayings like this one more often refer to people, the exact same can be said of businesses. So, as a company that is seeking new customers, where do these first impressions typically come from? In the digital […]
As a marketer or business owner, you have most likely experimented with using videos in your marketing funnel from time to time. Videos are a great way to announce a new promotion or introduce a product, but you can use them for so much more. From explaining complicated subjects to including them in an email […]
Marketing can be one of the most exciting and frustrating aspects of any business. Some marketing plans run like clockwork, while others crash and burn within the first few days of their initiation. After writing countless blog posts, publishing numerous case studies, and gathering all the customer reviews you can muster, why are your marketing […]
What Videos Should I Use and Where? Social Media Video Marketing Tips With social media video marketing, you can maximize your advertising budget. Social media helps you expand your reach through targeted ad campaigns. Compared to other marketing channels like television, these ads are available at a much lower cost. For your ads to be […]
Video Marketing Trends of 2018 Trends often get a bad rep for being the things that other people are already saying, doing, or wearing. In a world full of people and businesses who want to be unique and stand out among the crowd, it’s tough to promote anything that could be considered “trendy”. Although […]
“Humans are incredibly visual and powerful, moving images help us find meaning and video helps capture and contextualize the world around us.” -Dan Patterson, Digital Platform Manager for ABC News Almost 5 billion YouTube videos are being watched on a daily basis. People love videos! Whether it’s a short clip about funny cats or an […]
The 15 Types Of Videos You Can Create For Your Business There are many reasons why video content is an important marketing tool for your business, whether you’re a Fortune 500 company or a privately owned mom-and-pop operation just looking to attract more locals to your establishment. But there are different types of videos you […]
It was Valentine’s Day, 2005. While everyone was at home, crying under the covers with a pint of Cherry Garcia, watching The Notebook for the third time that day (I’m probably just speaking for myself) the world would change forever. Yes, lovers of cat video compilations, this was the day YouTube was founded. It would […]
Use Video, or Be Left in the Dust Businesses today need to use video production and marketing, or else they’re going to fall behind their competition. There’s a reason why the biggest and best brands use video advertising. It’s an investment that drives people to buy and activates previous customers to buy again. Here are […]