Focusing on Social Media Videos for Business During COVID-19
Thanks to social distancing measures and stay-at-home orders, small business owners throughout the country have more time to stay at home and think about how they are running their business. While this crisis is devastating to the physical and economic health of our country, we can all use the time to rethink how we run our companies and ways we can improve.
Businesses need to think about ways they can get the most bang for their buck right now.
If you are thinking about investing in video production, there is an easy way for you to get the most value for your investment. At Top Notch Cinema, we call it our social media package. With this package, you get around six months of videos you can release at intervals of around a week or so.
How Does the Social Media Package Work?
Basically, this package starts with the creation of short videos. Depending on your package and your company’s needs, you may get anywhere between 15 to 25 videos. Then, these videos are dripped out at a rate of a video a week or so for three to six months.
Like most things, buying a package with multiple videos is a better deal than hiring a production company to do only one video at a time. We are able to work with our clients to keep the price low per video while keeping a high-quality level and on-brand messaging.
Running a Competitive Company
During this crisis, savvy business owners are able to think on their feet and adjust to changing market situations. We try to make it easy by offering social media packages and low-cost options, so our clients can maximize their video production budget.
Our team firmly believes in taking this same approach to all kinds of vendor sales and partnerships. If you are working with a company, you should try negotiating with them to get a cost-friendly package or a higher value for the same price.
As a business owner or manager, there are a lot of things you can do to make your company more successful such as:
- Trim your costs.
- Increase your profits.
- Have three to six months of reserve capital.
These techniques are often promoted by financial gurus like Dave Ramsey for a reason. When confronted with a crisis, business owners need to have access to reserve capital that can help if their bottom line is affected. They also need to keep their costs and debt levels low, so they have a strong financial standing for navigating any future financial crisis or recession.
When you use money from your customers instead of banks or loans, the market is proving your value. You don’t have to show a bank you have the collateral or business plan necessary for a loan. Instead, your worth is determined by what matters most, the marketplace.
If an investor gives you money, your company could quickly suffer under poor conditions. A market-tested company has developed its value from the market, so the company already knows it can make it in the real world. It doesn’t need capital markets, investors, or banks to support it.
Unfortunately, these kinds of goals and business strategies are easier to implement during an economic expansion. When the economy crashes, many businesses struggle to turn a profit. If it’s difficult to make money, then it will also be challenging to save three to six months’ worth of your expenses.
One of the only things you can do in this type of situation is to cut your costs and trim other corners wherever you can. Then, use these savings to build your reserves to a healthy nest egg.
When You Need Help, We Are Here to Support Your Goals
Our goal is to help businesses succeed through high-quality promotional content, training videos, and other marketing materials. Through our social media package, you can reduce how much you spend and still get the same high-quality videos. The only difference is you end up with three to six months of social media videos, instead of only one or two total.
No one knows how long this crisis will last, so we have to start thinking long term and adjusting our marketing campaigns to match.