Business Videos are Different than Any Other Kind of Video
Business videos are different than any other kind of video. At Top Notch Cinema, we recently found this out for ourselves while creating and distributing our own business video....
Direct Response vs. Branding Advertisements
The decision between investing in direct response or branding advertisements is a tough one. Direct response advertisements have one goal—to increase sales. Branding, on the other hand, uses advertisements...
WEB PROMOTIONAL VIDEOS V.S. T.V. COMMERCIALS
With the technological age booming, companies are faced with a new question: which is best for my company—web promotional videos, T.V. commercials, or both? The answer is unique to...
The First of its Kind
Do me a favor. Take a moment to think of all of the production companies you know. Not coming up with many? Not surprising. Despite production companies’ integral role...
How Web Video Changed Video Marketing Forever
Web Video Marketing Basics: Years ago only big brands were able to do video marketing via television commercials. Today video marketing is a much different landscape because of the...
How to choose a video production company
How to choose a video production company When choosing a video production company for you should be looking for a few things: The company needs to take the time...