In-House Production Teams vs Professional Production Companies In today’s “do-it-yourself” society, it is not surprising that many companies consider hiring in-house production teams to fulfill their video needs. With...
Using Corporate Video Marketing to Grow your Business Video is the predominant medium through which to market and grow your business today. This is because in today’s “attention economy,”...
Train Your Staff With Video Your staff is a large and extremely important part of your company. Therefore, it is vital to ensure each and every staff member is...
Business videos are different than any other kind of video. At Top Notch Cinema, we recently found this out for ourselves while creating and distributing our own business video....
The decision between investing in direct response or branding advertisements is a tough one. Direct response advertisements have one goal—to increase sales. Branding, on the other hand, uses advertisements...
With the technological age booming, companies are faced with a new question: which is best for my company—web promotional videos, T.V. commercials, or both? The answer is unique to...
Do me a favor. Take a moment to think of all of the production companies you know. Not coming up with many? Not surprising. Despite production companies’ integral role...
Web Video Marketing Basics: Years ago only big brands were able to do video marketing via television commercials. Today video marketing is a much different landscape because of the...
How to choose a video production company When choosing a video production company for you should be looking for a few things: The company needs to take the time...