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Brand Videos

Most video content you make with the intent to be posted, shared, or to go viral is considered a Brand Video. These videos are created to tell a story, whether it be about your company’s origin, how you came up with your product idea, or other narratives surrounding your brand. It’s vital to business success to learn the purpose of brand videos and how they can benefit the growth of your company.

What is a Brand Video?

Video marketing is here to stay. It is no longer a trend that a business can choose to use or not. It is a crucial aspect of any marketing strategy to boost your brand image, engage customers, and attract new traffic.

The goal of brand videos is to convert the viewing audience into potential customers. These videos are meant to develop interest in your company or product, while also establishing trust in you as a brand.

When a consumer watches a brand video, they are able to take in much more information in a much smaller amount of time. This means an engaging and entertaining video will often lead to more conversions than other forms of marketing content. You’ll open the door to bring in more of the viewer’s senses, instilling emotions of excitement, affection, and other strong feelings.

The key is to create an identity with these videos, whether that means including your logo, trademark, or even a specific style that makes it recognizable to viewers.

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Let our branded content video production company help you!
Call 332-255-2456 to speak to Lylly, our Head of Client Relations.

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Types of Brand Videos

We’ve mentioned how innovative brand videos can be when it comes to the various types available to you. But there are a handful of categories our brand video production crew has found to be the most effective for business use.

Explainer Videos

Explainer videos are a type of brand video with an emphasis on the product or service as opposed to the company itself. These videos explain the features of your product or service and the benefits customers receive. They can be live-action or animated.

Vlogs

Can be as simple as a representative of your company introducing a new product or discussing other details in a fun, engaging way.

Event Videos

These are a great way to feature a montage of clips and footage taken during an event you hosted or played a part in planning.

Interviews or Presentations

An interview with owners of the business, clients, or members of your team can lead to some of the most engaging brand videos you’ll find on the web.

Origin Stories

A great way to let people know how you came up with your business concept or product, while also showing how you fill a specific need within your respective industry.

Company Culture

Consumers love to get a peek “behind the scenes” at both local and international businesses to meet the team and learn more about the culture that is represented by your brand.

Humorous Skits

Who doesn’t love a funny video? A skit is a great way to create a real-life scenario involving your product or service and how it can help the viewer in their own life.

Social Media Ads

Did you know brand videos are one of the most common forms of content shared on social media? They can either be designed as a video to share with organic traffic or as a specific social media ad that will be promoted through a social platform for paid traffic.

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Contact our branded video production team to learn more!

get in touch

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Benefits of Brand Videos

There are so many advantages to using brand videos as part of your marketing campaigns, it’s difficult to narrow them down. But there are a few that stand out among the crowd.

  • Gives visual life to your brand
  • Build trust with potential customers
  • Prove the value your company offers
  • Develop yourself as an authority in the industry
  • Show consumers the people behind your brand
  • Reach more people through your social media accounts
  • Get the SEO benefits of having video on your website or blog
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Click the link below to check out examples of branded video content we’ve created for our happy clients!

our work

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Why Choose Top Notch Cinema?

The crew at Top Notch Cinema is a top-rated team of Emmy Award-winning producers. Based out of New York, we serve companies all over the country will our brand video production services. You won’t have to worry about a single aspect of the process since we take care of:

  • Concept Development
  • Scripting
  • Casting
  • Location Scouting
  • Shooting
  • Post-production
  • Visual Effects

Learn more about our fantastic team and how we can help you create the most powerful brand videos! Get in touch with us today to get started!

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We work with startups to industry leaders

Jonathon Francis

“Top Notch Cinema has the ability to translate our ideas into a wide array of video projects from animation, infographic, documentary, interviews, and pilots. Greg Parker, one of the Founders of Top Notch Cinema, has passion that shaped our product and company culture. We owe a lot to Greg and the Team at Top Notch Cinema for believing in us since day one!”

Jonathon Francis, COO & Co-Founder of Elite Daily

Logan Cohen

“The Top Notch team goes above and beyond to ensure your brand’s voice is communicated through an overall quality product. Working with them was a pleasure. They felt like an extension of our team. In terms of quality, consistency and professionalism they are one of the best groups we have worked with.”

Logan Cohen, Co-Founder & Co-CEO of Kudzoo Mobile App

Michael Iakovou

“Point blank… Hiring Top Notch Cinema to do my firm’s commercial was the best marketing decision I ever made. My biggest fear was paying for and getting another one of those corny law firm commercials. Top Notch Cinema calmed my fears and immediately went to work with an efficient, cost effective strategy. I gave them a brief description of what i wanted and they turned my vision into commercial gold. They put a face to the firm I have worked tirelessly to build, and my clients have noticed. Time and time again I get compliments upon initial intake of clients.”

Michael Iakovou, CEO & Founder, Michael Iakovou and Associates, P.C.

Mike Tropper

“I had interviewed many videographers before choosing to go with Top Notch Cinema. From the moment I spoke with Greg, I knew that he was the person to meet the challenge. I had looked at sample videos from videographers from bigger production companies with more years of experience, but TNC’s samples were just, well… better. A lot better. Greg really knows how to be resourceful and use creativity to make your video look and sound far above its budget. He put so much enthusiasm, passion, and attention to detail into my video. One last thing worthy of mentioning. Greg is someone that focuses on the solution. He is a can-do guy and will never tell you about a problem or limitation without suggesting a solution. I eagerly look forward to hiring TNC for my next video project.”

Mike Tropper, Innovator of The Sweet Ride

Town Square Trading

“Working with the Top Notch crew was an all around enjoyable and seamless experience. The project was carried out with the highest quality and with an impressive turn-around time. We will definitely work with them again.”

Town Square Trading, The Culture of Winning

Preston Brown

“Top Notch Cinema talks the talk and walks the walk! Their company name speaks volumes for the kind of service they provide- Top Notch- from start to finish. It was an absolute pleasure to work with their team. As I am someone with no experience in this venue, they did the perfect amount of hand holding while still adding their expertise to ensure we ended up with the best product possible. Communication was effortless even though we live on opposite sides of the country. Responsive and professional. They were spot on with their timeline and held true to every commitment with a meeting or chat. We absolutely love the video they created and are certain that it will be hugely beneficial to our growth and visibility. Can’t say enough good things about them! Thanks to everyone.”

Preston Brown, DDS

Yoosuk Kee

“Working with Top Notch is like having your own video advertising department inside of the company. They are professional, available to communicate, understand, and provide expertise, and most importantly they have talent to execute. Brief fact on actual sales data shows 9% increase in sales from 9 days before to after implementing Top Notch video vs. the old video we were using.”

Yoosuk Kee, Owner, E5USA Black Mask

“Bonobos was offered a lucrative $310,000,000 deal from Walmart. Dollar Shave Club was acquired for $1,000,000,000 by Unilever. Plated was purchased by Albertsons for $200,000,000. They all have one thing in common: each one had a branding video that was designed and distributed by us. A short time after these videos were publicly shown, these start-up organizations received their profitable solicitations.”

ABC article featuring Top Notch Cinema

“Dollar Shave Club was acquired by Unilever for $1B. Shortly before being acquired, they hired Top Notch Cinema Video Production to tell their story and introduce the faces behind this growing billion-dollar company.”

Forbes article featuring Top Notch Cinema

“Video grabs your attention and piques your interest like no other medium.”

Forbes article featuring Top Notch Cinema

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