Unlike traditional marketing content, branded videos aren’t designed to sell anything. Instead, they are created to tell a story, announce something new, promote a piece of information, and more. These videos are made with the intent to remain relevant for a long period of time, while also properly branding your company.
Branded video content provides a more general form of video marketing that can be educational, entertaining, or both. Branded videos normally use company logos, trademarks, or taglines within the video as a discreet form of promotion.
The most common use of branded video content is to establish awareness and trust in your brand by producing content that emphasizes your values and beliefs. This means some of these videos don’t even mention the brand, company, or project. The content focuses more on developing a desire within the viewer to learn more about the business because they share similar views.
On the other hand, many branded videos are produced to be shared with those who are already part of your core customer base or potential client lists. These engaging advertisements (either paid or organic) aren’t “salesy” and instead build a deeper connection with people by highlighting a story, a presentation, a case study, a round-up, or other types of videos.
Branded video content essentially gives your business the ability to establish high-quality content that keeps your brand in the background, while still showing what you care about. It is vital that these videos are genuine and authentic to ensure your values shine through.
Basically, a branded video should be a unique point of view that is brief, sincere, and original, while also avoiding self-promotion. They should be used to humanize your brand, make you more trustworthy, and reach people on a deeper, more emotional level.
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Any marketers out there might cringe at this next comment, but it’s important to understand about this specific form of content. Branded videos are not meant to pull viewers toward your sales funnel. Though there should be a hidden agenda or wish for them to seek out more info about your company, branded videos will almost never include a call-to-action (CTA).
This branded video content is often a great option for companies with long sales cycles where prospects typically do a high level of research before making their purchase.
A case study is normally conducted by the company in an effort to show others how they were able to make an impact. Creating a video to portray this information can make it more real and engaging.
These are similar to case studies but come from the perspective of a client or customer instead. They can be done in an interview format or presented as an interview or as a background story of why they needed your product or service in the first place.
An educational video can be created to discuss a topic the audience cares about, while also offering expert-level guidance as a specialist in your industry. These videos boost your brand authority, relevance, and trust.
Do you have a new product coming out? Is there a major change coming up in your company’s future? Use a branded video to find a creative way you can share the details and attract a larger audience for when the announcements will take effect.
Many customers ask questions and never get answers to their inquiries. Step outside the norm and create branded video content that responds to questions or concerns your clients have shared in the past.
This one mildly breaks the reals of other branded video by discussing a product or service firsthand. But there are countless ways a product can be portrayed in a way that isn’t promotional.
Ever read a blog post with an eye-catching title like “5 Best Places to Eat in New York” or “3 Best Things to Do in Phoenix”? Whether you base it off a blog post you’ve shared or a create something new, these short videos are centered around engaging lists.
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Creating videos on your own can be a difficult task between the equipment, scripting, editing process, and more. If you want to see the advantages of this powerful video tactic, a dependable branding production company can develop quality video content that will:
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The crew at Top Notch Cinema is a top-rated team of Emmy Award-winning producers. Based out of New York, we serve companies all over the country will our brand video production services. You won’t have to worry about a single aspect of the process since we take care of:
Learn more about our fantastic team and how we can help you create the most powerful brand videos! Get in touch with us today to get started!