Branded Video Content
Unlike traditional marketing content, branded videos aren’t designed to sell anything. Instead, they are created to tell a story, announce something new, promote a piece of information, and more. These videos are made with the intent to remain relevant for a long period of time, while also properly branding your company.
Branded video content provides a more general form of video marketing that can be educational, entertaining, or both. Branded videos normally use company logos, trademarks, or taglines within the video as a discreet form of promotion.
What is a Branded Video?
The most common use of branded video content is to establish awareness and trust in your brand by producing content that emphasizes your values and beliefs. This means some of these videos don’t even mention the brand, company, or project. The content focuses more on developing a desire within the viewer to learn more about the business because they share similar views.
On the other hand, many branded videos are produced to be shared with those who are already part of your core customer base or potential client lists. These engaging advertisements (either paid or organic) aren’t “salesy” and instead build a deeper connection with people by highlighting a story, a presentation, a case study, a round-up, or other types of videos.
Branded video content essentially gives your business the ability to establish high-quality content that keeps your brand in the background, while still showing what you care about. It is vital that these videos are genuine and authentic to ensure your values shine through.
Basically, a branded video should be a unique point of view that is brief, sincere, and original, while also avoiding self-promotion. They should be used to humanize your brand, make you more trustworthy, and reach people on a deeper, more emotional level.
Let our branded content video production company help you!
Call 332-255-2456 to speak to Lylly, our Head of Client Relations.
Types of Branded Video Content
Any marketers out there might cringe at this next comment, but it’s important to understand about this specific form of content. Branded videos are not meant to pull viewers toward your sales funnel. Though there should be a hidden agenda or wish for them to seek out more info about your company, branded videos will almost never include a call-to-action (CTA).
This branded video content is often a great option for companies with long sales cycles where prospects typically do a high level of research before making their purchase.
Case Studies
A case study is normally conducted by the company in an effort to show others how they were able to make an impact. Creating a video to portray this information can make it more real and engaging.
Testimonials
These are similar to case studies but come from the perspective of a client or customer instead. They can be done in an interview format or presented as an interview or as a background story of why they needed your product or service in the first place.
Educational Videos
An educational video can be created to discuss a topic the audience cares about, while also offering expert-level guidance as a specialist in your industry. These videos boost your brand authority, relevance, and trust.
Announcements
Do you have a new product coming out? Is there a major change coming up in your company’s future? Use a branded video to find a creative way you can share the details and attract a larger audience for when the announcements will take effect.
Q&A
Many customers ask questions and never get answers to their inquiries. Step outside the norm and create branded video content that responds to questions or concerns your clients have shared in the past.
Product Review
This one mildly breaks the reals of other branded video by discussing a product or service firsthand. But there are countless ways a product can be portrayed in a way that isn’t promotional.
Round-Ups
Ever read a blog post with an eye-catching title like “5 Best Places to Eat in New York” or “3 Best Things to Do in Phoenix”? Whether you base it off a blog post you’ve shared or a create something new, these short videos are centered around engaging lists.
Contact our branded video production team to learn more!
Benefits of Branded Video Content
Creating videos on your own can be a difficult task between the equipment, scripting, editing process, and more. If you want to see the advantages of this powerful video tactic, a dependable branding production company can develop quality video content that will:
- Be focused on the values that are important to your brand.
- Start conversations about your business, product, or service.
- Tell an interesting and creative story.
- Engage the emotions of whoever is viewing the video
- Present a non-invasive form of marketing and brand promotion.
Click the link below to check out examples of branded video content we’ve created for our happy clients!
Why Choose Top Notch Cinema?
The crew at Top Notch Cinema is a top-rated team of Emmy Award-winning producers. Based out of New York, we serve companies all over the country will our brand video production services. You won’t have to worry about a single aspect of the process since we take care of:
- Concept Development
- Scripting
- Casting
- Location Scouting
- Shooting
- Post-production
- Visual Effects
Learn more about our fantastic team and how we can help you create the most powerful brand videos! Get in touch with us today to get started!
“Top Notch Cinema has the ability to translate our ideas into a wide array of video projects from animation, infographic, documentary, interviews, and pilots. Greg Parker, one of the Founders of Top Notch Cinema, has passion that shaped our product and company culture. We owe a lot to Greg and the Team at Top Notch Cinema for believing in us since day one!”
Jonathon Francis, COO & Co-Founder of Elite Daily
“The Top Notch team goes above and beyond to ensure your brand’s voice is communicated through an overall quality product. Working with them was a pleasure. They felt like an extension of our team. In terms of quality, consistency and professionalism they are one of the best groups we have worked with.”
Logan Cohen, Co-Founder & Co-CEO of Kudzoo Mobile App
“Point blank… Hiring Top Notch Cinema to do my firm’s commercial was the best marketing decision I ever made. My biggest fear was paying for and getting another one of those corny law firm commercials. Top Notch Cinema calmed my fears and immediately went to work with an efficient, cost effective strategy. I gave them a brief description of what i wanted and they turned my vision into commercial gold. They put a face to the firm I have worked tirelessly to build, and my clients have noticed. Time and time again I get compliments upon initial intake of clients.”
Michael Iakovou, CEO & Founder, Michael Iakovou and Associates, P.C.
“I had interviewed many videographers before choosing to go with Top Notch Cinema. From the moment I spoke with Greg, I knew that he was the person to meet the challenge. I had looked at sample videos from videographers from bigger production companies with more years of experience, but TNC’s samples were just, well… better. A lot better. Greg really knows how to be resourceful and use creativity to make your video look and sound far above its budget. He put so much enthusiasm, passion, and attention to detail into my video. One last thing worthy of mentioning. Greg is someone that focuses on the solution. He is a can-do guy and will never tell you about a problem or limitation without suggesting a solution. I eagerly look forward to hiring TNC for my next video project.”
Mike Tropper, Innovator of The Sweet Ride
“Working with the Top Notch crew was an all around enjoyable and seamless experience. The project was carried out with the highest quality and with an impressive turn-around time. We will definitely work with them again.”
Town Square Trading, The Culture of Winning
“Top Notch Cinema talks the talk and walks the walk! Their company name speaks volumes for the kind of service they provide- Top Notch- from start to finish. It was an absolute pleasure to work with their team. As I am someone with no experience in this venue, they did the perfect amount of hand holding while still adding their expertise to ensure we ended up with the best product possible. Communication was effortless even though we live on opposite sides of the country. Responsive and professional. They were spot on with their timeline and held true to every commitment with a meeting or chat. We absolutely love the video they created and are certain that it will be hugely beneficial to our growth and visibility. Can’t say enough good things about them! Thanks to everyone.”
Preston Brown, DDS
“Working with Top Notch is like having your own video advertising department inside of the company. They are professional, available to communicate, understand, and provide expertise, and most importantly they have talent to execute. Brief fact on actual sales data shows 9% increase in sales from 9 days before to after implementing Top Notch video vs. the old video we were using.”
Yoosuk Kee, Owner, E5USA Black Mask
“Bonobos was offered a lucrative $310,000,000 deal from Walmart. Dollar Shave Club was acquired for $1,000,000,000 by Unilever. Plated was purchased by Albertsons for $200,000,000. They all have one thing in common: each one had a branding video that was designed and distributed by us. A short time after these videos were publicly shown, these start-up organizations received their profitable solicitations.”
ABC article featuring Top Notch Cinema
“Dollar Shave Club was acquired by Unilever for $1B. Shortly before being acquired, they hired Top Notch Cinema Video Production to tell their story and introduce the faces behind this growing billion-dollar company.”
Forbes article featuring Top Notch Cinema
“Video grabs your attention and piques your interest like no other medium.”
Forbes article featuring Top Notch Cinema