Explainer Videos
Typically focused on the product or service your company offers, explainer videos are a more specialized type of brand video. They are created with the intent to describe how your product or service solves a problem for the viewer. Additional details about your company such as its culture and what it stands for are also naturally shared within the videos.
Each of these explainer videos are made with a key goal. Though the name may sound self-explanatory, these videos dive deep into the process of clarifying how to use a product, the story of a brand, or how a service solves a necessary problem.
What is an Explainer Video?
As you begin to add video to your marketing arsenal, the use of explainer videos should be one of the options at or near the top of your list. These promotional videos are some of the most fun and consumer-centric styles among the possibilities. They are meant to be imaginative and entertaining regardless of the topic.
Explainer videos explain the key features of a product or service and the benefits a customer receives when using it. And no matter the product or service, a reliable explainer video company will know exactly how to highlight the most interesting things about it. Effective videos will showcase the unique features of the product and how they benefit the customer by using great visuals and a well-scripted explanation.
These videos are typically brief, with an average length between 30-90 seconds and often less than 200 spoken or written words. The video can be live-action, animated, or whiteboard-style and feature either a voiceover or on-screen text to share the information. Top Notch Cinema also uses motion graphics, another cool feature that gives your explainer videos a high-end look.
One of the most common uses come in the form of “how-to” videos that explain the process or methods involved with the use of your product or service. They present a great opportunity to display the personality of your brand, achieve your marketing objectives, and focus on your target audience.
Let our explainer video production company help you!
Call 332-255-2456 to speak to Lylly, our Head of Client Relations.
Types of Explainer Videos
With the ability to use them in a multitude of unique ways, explainer videos have the potential to be shared on nearly any online platform you can think of. Add it to a landing page on your website. Use one as part of a social media ad campaign. Incorporate an explainer video into your email marketing efforts. Or promote one as a piece of your outreach ads.
Regardless of how you choose to use them, you’ll find many types of explainer videos to choose from that could easily fit your needs and brand.
Live-action Explainer Videos
Using a human to explain your product or service is the best way to build trust in the products and services you’re selling, while also expanding the authority of your company in general. Whether it’s a hired actor, the business owner, or an outgoing team member, they can keep viewers engaged with charming, useful content.
How-To Videos
This type of explainer video is often used as your consumer nears or completes the end of the purchase process. Once they buy a product or pay for a service, how-to videos are designed to help them learn how to use it in a simple, engaging way.
Testimonial Videos
One of the most powerful ways to boost your credibility and increase trust in your brand is with videos of your dedicated, happy customers sharing stories and details about their good experiences working with you.
Demo Videos
Though they are similar to how-to videos, a demo video goes into deeper details about your product or service to ensure the viewer understands as much about it as possible before making their purchase.
FAQ Videos
Do you already have an FAQ page on your website? Add video to these questions to save your site visitors time, while also giving them an engaging way to get answers to any of their inquiries regarding what you have to offer.
Animated Explainer Videos
Presented in either 2D or 3D, animated explainer videos are a creative and engaging way to describe the benefits of a product or service, as well as provide additional details about your company.
Whiteboard Explainer Videos
You’ve likely seen at least one clip of a person drawing out the details of a company with a dry-erase marker. Whiteboard videos are especially great for educational purposes.
Contact our explainer video production team to learn more!
Benefits of Explainer Videos
Explainer videos are an essential part of your video marketing strategy. Similar to other brand videos, you’ll easily be able to define the impact explainer videos will have on your marketing tactics and customer management campaigns. Among other advantages they give you:
- A scripted and rehearsed presentation you can share with anyone at any time.
- Increased rate of your online conversions.
- Grab the attention of potential customers across a variety of online resources.
- Boost your SEO efforts by adding explainer videos on multiple platforms.
- Define a problem and how your product or service can solve it.
- Improve your brand authority and trus
Click the link below to check out examples of explainer videos we’ve created for our happy clients!
Why Choose Top Notch Cinema?
The crew at Top Notch Cinema is a top-rated team of Emmy Award-winning producers. Based out of New York, we serve companies all over the country will our brand video production services. You won’t have to worry about a single aspect of the process since we take care of:
- Concept Development
- Scripting
- Casting
- Location Scouting
- Shooting
- Post-production
- Visual Effects
Learn more about our fantastic team and how we can help you create the most powerful brand videos! Get in touch with us today to get started!
“Top Notch Cinema has the ability to translate our ideas into a wide array of video projects from animation, infographic, documentary, interviews, and pilots. Greg Parker, one of the Founders of Top Notch Cinema, has passion that shaped our product and company culture. We owe a lot to Greg and the Team at Top Notch Cinema for believing in us since day one!”
Jonathon Francis, COO & Co-Founder of Elite Daily
“The Top Notch team goes above and beyond to ensure your brand’s voice is communicated through an overall quality product. Working with them was a pleasure. They felt like an extension of our team. In terms of quality, consistency and professionalism they are one of the best groups we have worked with.”
Logan Cohen, Co-Founder & Co-CEO of Kudzoo Mobile App
“Point blank… Hiring Top Notch Cinema to do my firm’s commercial was the best marketing decision I ever made. My biggest fear was paying for and getting another one of those corny law firm commercials. Top Notch Cinema calmed my fears and immediately went to work with an efficient, cost effective strategy. I gave them a brief description of what i wanted and they turned my vision into commercial gold. They put a face to the firm I have worked tirelessly to build, and my clients have noticed. Time and time again I get compliments upon initial intake of clients.”
Michael Iakovou, CEO & Founder, Michael Iakovou and Associates, P.C.
“I had interviewed many videographers before choosing to go with Top Notch Cinema. From the moment I spoke with Greg, I knew that he was the person to meet the challenge. I had looked at sample videos from videographers from bigger production companies with more years of experience, but TNC’s samples were just, well… better. A lot better. Greg really knows how to be resourceful and use creativity to make your video look and sound far above its budget. He put so much enthusiasm, passion, and attention to detail into my video. One last thing worthy of mentioning. Greg is someone that focuses on the solution. He is a can-do guy and will never tell you about a problem or limitation without suggesting a solution. I eagerly look forward to hiring TNC for my next video project.”
Mike Tropper, Innovator of The Sweet Ride
“Working with the Top Notch crew was an all around enjoyable and seamless experience. The project was carried out with the highest quality and with an impressive turn-around time. We will definitely work with them again.”
Town Square Trading, The Culture of Winning
“Top Notch Cinema talks the talk and walks the walk! Their company name speaks volumes for the kind of service they provide- Top Notch- from start to finish. It was an absolute pleasure to work with their team. As I am someone with no experience in this venue, they did the perfect amount of hand holding while still adding their expertise to ensure we ended up with the best product possible. Communication was effortless even though we live on opposite sides of the country. Responsive and professional. They were spot on with their timeline and held true to every commitment with a meeting or chat. We absolutely love the video they created and are certain that it will be hugely beneficial to our growth and visibility. Can’t say enough good things about them! Thanks to everyone.”
Preston Brown, DDS
“Working with Top Notch is like having your own video advertising department inside of the company. They are professional, available to communicate, understand, and provide expertise, and most importantly they have talent to execute. Brief fact on actual sales data shows 9% increase in sales from 9 days before to after implementing Top Notch video vs. the old video we were using.”
Yoosuk Kee, Owner, E5USA Black Mask
“Bonobos was offered a lucrative $310,000,000 deal from Walmart. Dollar Shave Club was acquired for $1,000,000,000 by Unilever. Plated was purchased by Albertsons for $200,000,000. They all have one thing in common: each one had a branding video that was designed and distributed by us. A short time after these videos were publicly shown, these start-up organizations received their profitable solicitations.”
ABC article featuring Top Notch Cinema
“Dollar Shave Club was acquired by Unilever for $1B. Shortly before being acquired, they hired Top Notch Cinema Video Production to tell their story and introduce the faces behind this growing billion-dollar company.”
Forbes article featuring Top Notch Cinema
“Video grabs your attention and piques your interest like no other medium.”
Forbes article featuring Top Notch Cinema