Typically focused on the product or service your company offers, explainer videos are a more specialized type of brand video. They are created with the intent to describe how your product or service solves a problem for the viewer. Additional details about your company such as its culture and what it stands for are also naturally shared within the videos.
A successful explainer video production company makes each of these videos with a key goal. Though the name may sound self-explanatory, these videos dive deep into the process of clarifying how to use a product, the story of a brand, or how a service solves a necessary problem.
As you begin to add video to your marketing arsenal, the use of explainer videos should be one of the options at or near the top of your list. These promotional videos are some of the most fun and consumer-centric styles among the possibilities. They are meant to be imaginative and entertaining regardless of the topic.
Explainer videos explain the key features of a product or service and the benefits a customer receives when using it. And no matter the product or service, a reliable explainer video production company will know exactly how to highlight the most interesting things about it. Effective videos will showcase the unique features of the product and how they benefit the customer by using great visuals and a well-scripted explanation.
These videos are typically brief, with an average length between 30-90 seconds and often less than 200 spoken or written words. The video can be live-action, animated, or whiteboard-style and feature either a voiceover or on-screen text to share the information. Top Notch Cinema also uses motion graphics, another cool feature that gives your explainer video production a high-end look.
One of the most common uses come in the form of “how-to” videos that explain the process or methods involved with the use of your product or service. They present a great opportunity to display the personality of your brand, achieve your marketing objectives, and focus on your target audience.
Let our explainer video production company help you!
Call 332-255-2456 to speak to Lylly, our Head of Client Relations.
With the ability to use them in a multitude of unique ways, explainer videos have the potential to be shared on nearly any online platform you can think of. Add it to a landing page on your website. Use one as part of a social media ad campaign. Incorporate explainer video production into your email marketing efforts. Or promote one as a piece of your outreach ads.
Regardless of how you choose to use them, you’ll find many types of explainer videos to choose from that could easily fit your needs and brand.
Using a human to explain your product or service is the best way to build trust in the products and services you’re selling, while also expanding the authority of your company in general. Whether it’s a hired actor, the business owner, or an outgoing team member, they can keep viewers engaged with charming, useful content.
This type of explainer video production is often used as your consumer nears or completes the end of the purchase process. Once they buy a product or pay for a service, how-to videos are designed to help them learn how to use it in a simple, engaging way.
One of the most powerful ways to boost your credibility and increase trust in your brand is with videos of your dedicated, happy customers sharing stories and details about their good experiences working with you.
Though they are similar to how-to videos, a demo video goes into deeper details about your product or service to ensure the viewer understands as much about it as possible before making their purchase.
Do you already have an FAQ page on your website? Add video to these questions to save your site visitors time, while also giving them an engaging way to get answers to any of their inquiries regarding what you have to offer.
Presented in either 2D or 3D, animated explainer videos are a creative and engaging way to describe the benefits of a product or service, as well as provide additional details about your company.
You’ve likely seen at least one clip of a person drawing out the details of a company with a dry-erase marker. Whiteboard videos are especially great for educational purposes.
Contact our explainer video production team to learn more!
Explainer videos are an essential part of your video marketing strategy. Similar to other brand videos, you’ll easily be able to define the impact effective explainer video production will have on your marketing tactics and customer management campaigns. Among other advantages they give you:
Click the link below to check out examples of explainer videos we’ve created for our happy clients!
The crew at Top Notch Cinema is a top-rated team of Emmy Award-winning producers. Based out of New York, we serve companies all over the country with our explainer video production services. You won’t have to worry about a single aspect of the process since we take care of:
Learn more about our fantastic team and how we can help you create the most powerful explainer videos! Get in touch with us today to get started!