Every month, hundreds of thousands of people look up videos to learn how to do something. Consumers often search for instructional videos about how to use products or to get additional information about how a company’s services work.
Integrating how-to videos into your marketing efforts with help from teams like Top Notch Cinema could make the difference between a customer buying from you or simply looking for a business that better explains what they have to offer.
Designed to answer less of the “why” and more about the “how” and “what”, the best how-to videos are simple, engaging, and easy to understand.
What is a How-To Video?
Effective tutorial videos help consumers gain insight into various aspects of life such as how to cook a recipe, how to draw a dog, and even how to tie a tie. These videos are created to answer questions in a clear, concise way.
Use this video content to teach the exact process involved with your product. The top how-to videos will teach consumers:
- How a product works.
- Ways to save money
- How your services can benefit their life.
- Unique ways to use your product that may be out of the norm.
When it comes to instructional videos, the shorter the better to ensure they maintain the attention of your viewers. But the clips should still have enough substance to provide the information necessary to answer their question.
If a longer how-to video is needed, it should follow a step-by-step process to keep viewers engaged from start to finish. These can even be split up into a video series if a lot of details and instructions involved.
The bottom line is to create online video tutorials that are catchy, showcase personality, and offer keen insight. Take a look at your customers’ perspective to see how you can include comedy, simplicity, and emotion within these crucial how-to videos.