How-To Videos

Every month, hundreds of thousands of people look up videos to learn how to do something. Consumers often search for instructional videos about how to use products or to get additional information about how a company’s services work.

Integrating how-to videos into your marketing efforts with help from teams like Top Notch Cinema could make the difference between a customer buying from you or simply looking for a business that better explains what they have to offer.

Designed to answer less of the “why” and more about the “how” and “what”, the best how-to videos are simple, engaging, and easy to understand.

What is a How-To Video?

Effective tutorial videos help consumers gain insight into various aspects of life such as how to cook a recipe, how to draw a dog, and even how to tie a tie. These videos are created to answer questions in a clear, concise way.

Use this video content to teach the exact process involved with your product. The top how-to videos will teach consumers:

• How a product works.
• Ways to save money
• How your services can benefit their life.
• Unique ways to use your product that may be out of the norm.

When it comes to instructional videos, the shorter the better to ensure they maintain the attention of your viewers. But the clips should still have enough substance to provide the information necessary to answer their question.

If a longer how-to video is needed, it should follow a step-by-step process to keep viewers engaged from start to finish. These can even be split up into a video series if a lot of details and instructions involved.

The bottom line is to create online video tutorials that are catchy, showcase personality, and offer keen insight. Take a look at your customers’ perspective to see how you can include comedy, simplicity, and emotion within these crucial how-to videos.

Types of How-To Videos

If you want your video marketing efforts to be successful, it is essential to know the options at your disposal. While most how-to video ideas are centered around answer the simple question of “How?”, there are still a few ways to can go about achieving this goal.

Instructional Videos

Need to teach one simple step or perhaps a series of steps over the course of a few videos? The use of instructional videos is often an unscripted concept designed to quickly and simply answer a question. These can be short training videos, a screencast, or even brief live videos you share on social media.

Tutorial Videos

Often considered a type of instructional video, many people feel the best way to understand a step-by-step process is to learn with a video tutorial. This content is usually scripted and may be as long as 2 to 10 minutes, depending on what is being taught. Tutorial videos need to be strategically planned out to look professional and informative.

Explainer Videos

How-to videos and explainer videos are frequently seen as interchangeable terms but there are a few differences to be aware of. An explainer is created to show why a specific product or service was made and the value it brings to people who use it. On the other hand, how-to videos show the steps involved with using that same product

Product Demo

While initial thoughts about these videos may lead you to think about those cheesy late-night infomercials, a truly effective product demo is created to showcase all the best aspects of a product in the most fun, engaging way possible. Consumers will be able to quickly learn about your offerings and see them in action.

Entertainment

How-to videos don’t always have to be directly related to your services or products. Creating an entertaining how-to video about something that is trendy or contemporary could give you the chance to go viral. Having your brand attached to these videos is a great way to increase both interest in your company as well as curiosity about what you have to offer.

Benefits of How-To Videos

A review of the details found on Twinword Ideas shows the significant search volume of people who are looking up content on YouTube regarding “how to”. As you can see, hundreds of thousands of viewers are showing monthly interest in learning how to do things with the help of videos.

These numbers are only a taste of the incredible opportunity available to companies who choose to use instructional videos as part of their marketing funnel. Beyond the massive audience, the added benefits of how-to videos include:

• Becoming a thought leader in your industry.
• Improving your search ranking on YouTube.
• Gaining social proof of your authority.
• Teaching people how to use your product or understand your service.
• Increasing sales through links to your website or landing pages.
• Building loyalty to your brand with previous customers.

Why Choose Top Notch Cinema to Create Your How-To Videos?

Not sure how to make a how-to video? The incredible team here at Top Notch Cinema has perfected the process involved with these dynamic videos and would love to help you! With Emmy Award-winning producers and a fantastic crew, we’re the best instructional video production company based out of New York.

• Concept Development
• Scripting
• Casting
• Location Scouting
• Shooting
• Post-production
• Visual Effects

Contact us today to see exactly how we can help you with your video production!