For this promo video, we interviewed Michael Dubin, the founder of Dollar Shave Club. Here, we emphasized his position as a successful business owner and entrepreneur. We also interviewed key behind-the-scenes players who are not normally seen. The goal here was to show the faces behind the brand and showcase their connection with their customers while also soft-selling new product offerings.
The goal with this promo video was to show the customer experience, while simultaneously explaining their disruptive business model. We scripted prior to filming and shot at three separate locations. To give the viewer a true customer experience, we hired an actor to do a walk-through of the store as if they were an actual customer. The point-of-view shots, swish pans and fast cutting style made the viewer feel like they were actually there.
We interviewed the co-founders, who explained to us the problem that their company was solving: People don’t know what to eat for dinner when they’re too busy. People work long hours and are often too busy to shop for groceries themselves. Plated is the solution because the food is delivered right to their door. Through this interview, we told a story that really connected them with their customers and the viewer. On top of that, the co-founders did a great job of explaining some of the benefits of ordering through Plated, emphasizing that they are a health-conscious brand. In this video, we took beauty shots of the food and really showcased the user experience.
“Top Notch Cinema has the ability to translate our ideas into a wide array of video projects from animation, infographic, documentary, interviews, and pilots. Greg Parker, one of the Founders of Top Notch Cinema, has passion that shaped our product and company culture. We owe a lot to Greg and the Team at Top Notch Cinema for believing in us since day one!”
Jonathon Francis, COO & Co-Founder of Elite Daily
“The Top Notch team goes above and beyond to ensure your brand’s voice is communicated through an overall quality product. Working with them was a pleasure. They felt like an extension of our team. In terms of quality, consistency and professionalism they are one of the best groups we have worked with.”
Logan Cohen, Co-Founder & Co-CEO of Kudzoo Mobile App
“Point blank… Hiring Top Notch Cinema to do my firm’s commercial was the best marketing decision I ever made. My biggest fear was paying for and getting another one of those corny law firm commercials. Top Notch Cinema calmed my fears and immediately went to work with an efficient, cost effective strategy. I gave them a brief description of what i wanted and they turned my vision into commercial gold. They put a face to the firm I have worked tirelessly to build, and my clients have noticed. Time and time again I get compliments upon initial intake of clients.”
Michael Iakovou, CEO & Founder, Michael Iakovou and Associates, P.C.
“I had interviewed many videographers before choosing to go with Top Notch Cinema. From the moment I spoke with Greg, I knew that he was the person to meet the challenge. I had looked at sample videos from videographers from bigger production companies with more years of experience, but TNC’s samples were just, well… better. A lot better. Greg really knows how to be resourceful and use creativity to make your video look and sound far above its budget. He put so much enthusiasm, passion, and attention to detail into my video. One last thing worthy of mentioning. Greg is someone that focuses on the solution. He is a can-do guy and will never tell you about a problem or limitation without suggesting a solution. I eagerly look forward to hiring TNC for my next video project.”
Mike Tropper, Innovator of The Sweet Ride
“Working with the Top Notch crew was an all around enjoyable and seamless experience. The project was carried out with the highest quality and with an impressive turn-around time. We will definitely work with them again.”
Town Square Trading, The Culture of Winning
“Top Notch Cinema talks the talk and walks the walk! Their company name speaks volumes for the kind of service they provide- Top Notch- from start to finish. It was an absolute pleasure to work with their team. As I am someone with no experience in this venue, they did the perfect amount of hand holding while still adding their expertise to ensure we ended up with the best product possible. Communication was effortless even though we live on opposite sides of the country. Responsive and professional. They were spot on with their timeline and held true to every commitment with a meeting or chat. We absolutely love the video they created and are certain that it will be hugely beneficial to our growth and visibility. Can’t say enough good things about them! Thanks to everyone.”
Preston Brown, DDS
“Working with Top Notch is like having your own video advertising department inside of the company. They are professional, available to communicate, understand, and provide expertise, and most importantly they have talent to execute. Brief fact on actual sales data shows 9% increase in sales from 9 days before to after implementing Top Notch video vs. the old video we were using.”
Yoosuk Kee, Owner, E5USA Black Mask
“Bonobos was offered a lucrative $310,000,000 deal from Walmart. Dollar Shave Club was acquired for $1,000,000,000 by Unilever. Plated was purchased by Albertsons for $200,000,000. They all have one thing in common: each one had a branding video that was designed and distributed by us. A short time after these videos were publicly shown, these start-up organizations received their profitable solicitations.”
ABC article featuring Top Notch Cinema
“Dollar Shave Club was acquired by Unilever for $1B. Shortly before being acquired, they hired Top Notch Cinema Video Production to tell their story and introduce the faces behind this growing billion-dollar company.”
Forbes article featuring Top Notch Cinema
“Video grabs your attention and piques your interest like no other medium.”
Forbes article featuring Top Notch Cinema