Promotional videos tell a story about your business. They’re designed for the viewer to feel a connection to your brand. Few marketing tactics are as powerful as creating viral promo video content because it has the potential to get your business free exposure.
Odds are you’ve visited at least one or two websites that have welcomed you with a video on its homepage or one of its service pages. Most of the time, promo videos are any video-related content that is found on your website. While these videos can occasionally be shared on other sites, the main idea is to add a personal touch and promote your business with a limited sales intent behind it.
Promotional video production often presents your products or services with a soft pitch to simply plant a seed of interest in what you have to offer. It is essential these clips portray your business in a positive way and lead people toward the early stages of the buying process.
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Sharing a company overview video is a great way to step out of the salesman mindset and introduce the history and origins of your business. These clips are a perfect time to show off the personality and the people behind your brand, making it more engaging and relatable to your target audience.
There are a handful of directions you can go with your promotional video production:
A landing page is a single page on your website that shows up whenever someone clicks on a link based on SEO content they found on a search engine, a marketing email, or a paid advertisement. Also known as a “static page” or a “squeeze page”, videos on landing pages typically have a highly focused call-to-action for the viewer to take by the time they’ve seen the information.
Having a video landing page is potentially the most crucial aspect of your marketing sales funnel as it can be the very first time a user is introduced to your brand. While the best video landing pages will also include search engine optimized web copy, an engaging promotional video will be your most powerful asset to share the necessary details.
The most powerful landing page examples will target specific emotions to attract the audience’s attention and invoke a desire to take action. Common calls-to-action invite the viewer to either share their contact information, register for a free trial, sign-up for a for an email newsletter, or follow them on social media.
Have you ever purchased a product only to bring it home and realize you had no idea how it worked? How-to videos, also known as explainer videos, are instructional clips designed to teach the end consumer something of value. They are educational and show the most simple and effective ways to use an item or accomplish a task.
When used for business, promotional how-to videos are typically shared as part of the final steps of the buying process either right before or right after a product has been purchased. They should be well-rehearsed and present your item in the most understandable way possible.
Many companies will even produce how-to videos that don’t feature any of their products or services. They find ways to incorporate additional aspects of their business into instructional clips regarding other facets of their field to establish themselves as a knowledgeable resource in their industry.
Some of the most crucial types of promotional videos for business are product launch and product demo videos. These are designed to promote and build awareness of your products in an educational and instructive manner. Viewers will have the opportunity to see your product in action and determine whether or not they have a need (or want) for it.
An excellent product promo video shows how the item works and the problem it was made to solve. A great tactic is to use storytelling techniques by creating a visual image or scene that the potential customer can relate to in their mind.
Use these demo videos to replicate the entire user experience for your target audience. From showing the buying process to someone using the product itself, you’ll be able to show how user-friendly it is and build up a stronger understanding of it.
When you include a promo video on a landing page, call-to-action conversion rates have the potential to increase by up to 80%. If you link to a promotional video production in a marketing email, it can boost your click-through rate by anywhere from 200–300%.
Here are just a few more examples of promo video benefits:
See examples of promo videos we’ve made for major companies like Dollar Shave Club and The Four Seasons hotels!
Top Notch Cinema is a team of Emmy Award-winning producers based in New York, serving the entire United States. Our promotional video production company has received national acclaim for the videos we have created. We handle the entire filming process including:
We’d love for you to meet our team so you can see the experience and powerful knowledge we have of promotional video services! Or contact us today to start developing your own promos!
For this promo video, we interviewed Michael Dubin, the founder of Dollar Shave Club. Here, we emphasized his position as a successful business owner and entrepreneur. We also interviewed key behind-the-scenes players who are not normally seen. The goal here was to show the faces behind the brand and showcase their connection with their customers while also soft-selling new product offerings.
The goal with this promo video was to show the customer experience, while simultaneously explaining their disruptive business model. We scripted prior to filming and shot at three separate locations. To give the viewer a true customer experience, we hired an actor to do a walk-through of the store as if they were an actual customer. The point-of-view shots, swish pans and fast cutting style made the viewer feel like they were actually there.
We interviewed the co-founders, who explained to us the problem that their company was solving: People don’t know what to eat for dinner when they’re too busy. People work long hours and are often too busy to shop for groceries themselves. Plated is the solution because the food is delivered right to their door. Through this interview, we told a story that really connected them with their customers and the viewer. On top of that, the co-founders did a great job of explaining some of the benefits of ordering through Plated, emphasizing that they are a health-conscious brand. In this video, we took beauty shots of the food and really showcased the user experience.