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Promo Videos
Promotional videos tell a story about your business. They’re designed for the viewer to feel a connection to your brand. Few marketing tactics are as powerful as creating viral promo video content because it has the potential to get your business free exposure.
What Are Promotional Videos?
Odds are you’ve visited at least one or two websites that have welcomed you with a video on its homepage or one of its service pages. Most of the time, promo videos are any video-related content that is found on your website. While these videos can occasionally be shared on other sites, the main idea is to add a personal touch and promote your business with a limited sales intent behind it.
Promotional videos often present your products or services with a soft pitch to simply plant a seed of interest in what you have to offer. It is essential these clips portray your business in a positive way and lead people toward the early stages of the buying process.
Call 332-255-2456 to speak with Lylly, our Head of Client Relations!
Types of Promo Videos
Made to promote your product, your business, or both.
Company Overview Videos
Sharing a company overview video is a great way to step out of the salesman mindset and introduce the history and origins of your business. These clips are a perfect time to show off the personality and the people behind your brand, making it more engaging and relatable to your target audience.
There are a handful of directions you can go with this type of video:
- Documentary: A brand documentary focuses on your company’s story, philosophy, and background. They generally offer a closer look at how your business got started and made it to where you are today. You can include everything from employee stories and customer testimonials to details about your company vision.
- Profile Video: If you want to create a video about who you are as a company here and now, then a profile is a good option. These videos provide clips that define what your company does and how you do it. They’re a great way to point out the value you bring to each and every customer you serve
- Culture: You could also call this a “Behind-the-Scenes Feature” video. These are focused on the culture and lifestyle both you and your team enjoy in the workplace. It gives your customers an intimate look at people who work for your company and how their personal experiences can impact both new employees and potential clients.
Landing Page Videos
A landing page is a single page on your website that shows up whenever someone clicks on a link based on SEO content they found on a search engine, a marketing email, or a paid advertisement. Also known as a “static page” or a “squeeze page”, they typically have a highly focused call-to-action for the viewer to take by the time they’ve seen the information.
Having a video landing page is potentially the most crucial aspect of your marketing sales funnel as it can be the very first time a user is introduced to your brand. While the best video landing pages will also include search engine optimized web copy, the video will be your most engaging asset to share the necessary details.
The most powerful landing page examples will target specific emotions to attract the audience’s attention and invoke a desire to take action. Common calls-to-action invite the viewer to either share their contact information, register for a free trial, sign-up for a for an email newsletter, or follow them on social media.
How-To Videos
Have you ever purchased a product only to bring it home and realize you had no idea how it worked? How-to videos, also known as explainer videos, are instructional clips designed to teach the end consumer something of value. They are educational and show the most simple and effective ways to use an item or accomplish a task.
When used for business, how-to videos are typically shared as part of the final steps of the buying process either right before or right after a product has been purchased. They should be well-rehearsed and present your item in the most understandable way possible.
Many companies will even produce how-to videos that don’t feature any of their products or services. They find ways to incorporate additional aspects of their business into instructional clips regarding other facets of their field to establish themselves as a knowledgeable resource in their industry.
Product Videos
Some of the most crucial types of promotional videos for business are product launch and product demo videos. These are designed to promote and build awareness of your products in an educational and instructive manner. Viewers will have the opportunity to see your product in action and determine whether or not they have a need (or want) for it.
An excellent product promo video shows how the item works and the problem it was made to solve. A great tactic is to use storytelling techniques by creating a visual image or scene that the potential customer can relate to in their mind.
Use these demo videos to replicate the entire user experience for your target audience. From showing the buying process to someone using the product itself, you’ll be able to show how user-friendly it is and build up a stronger understanding of it.
Benefits of Using Promotional Videos
When you include a promo video on a landing page, call-to-action conversion rates have the potential to increase by up to 80%. If you link to a promotional video in a marketing email, it can boost your click-through rate by anywhere from 200–300%.
Here are just a few more examples of promo video benefits:
- Introduce your company and its culture
- Develop brand authority
- Educate customers on products and services
- Boost conversion rates on landing pages
- Shareable on your website, via email, or on social media
- Improves SEO rankings
Click here to see examples of promo videos we’ve made for major companies like Dollar Shave Club and The Four Seasons hotels!
Why Choose Top Notch Cinema?
Top Notch Cinema is a team of Emmy Award-winning producers based in New York, serving the entire United States. Our video production company has received national acclaim for the videos we have created. We handle the entire filming process including:
- Concept Development
- Scripting
- Casting
- Location Scouting
- Shooting
- Post-production
- Visual Effects
Click here to learn more about the people behind our amazing social media video marketing services! Or contact us today to start developing your own social media video ad campaigns!
Featured Clients
Dollar Shave Club
For this promo video, we interviewed Michael Dubin, the founder of Dollar Shave Club. Here, we emphasized his position as a successful business owner and entrepreneur. We also interviewed key behind-the-scenes players who are not normally seen. The goal here was to show the faces behind the brand and showcase their connection with their customers while also soft-selling new product offerings.
Bonobos
The goal with this promo video was to show the customer experience, while simultaneously explaining their disruptive business model. We scripted prior to filming and shot at three separate locations. To give the viewer a true customer experience, we hired an actor to do a walk-through of the store as if they were an actual customer. The point-of-view shots, swish pans and fast cutting style made the viewer feel like they were actually there.
Plated
We interviewed the co-founders, who explained to us the problem that their company was solving: People don’t know what to eat for dinner when they’re too busy. People work long hours and are often too busy to shop for groceries themselves. Plated is the solution because the food is delivered right to their door. Through this interview, we told a story that really connected them with their customers and the viewer. On top of that, the co-founders did a great job of explaining some of the benefits of ordering through Plated, emphasizing that they are a health-conscious brand. In this video, we took beauty shots of the food and really showcased the user experience.
We work with startups to industry leaders
“Top Notch Cinema has the ability to translate our ideas into a wide array of video projects from animation, infographic, documentary, interviews, and pilots. Greg Parker, one of the Founders of Top Notch Cinema, has passion that shaped our product and company culture. We owe a lot to Greg and the Team at Top Notch Cinema for believing in us since day one!”
Jonathon Francis, COO & Co-Founder of Elite Daily
“The Top Notch team goes above and beyond to ensure your brand’s voice is communicated through an overall quality product. Working with them was a pleasure. They felt like an extension of our team. In terms of quality, consistency and professionalism they are one of the best groups we have worked with.”
Logan Cohen, Co-Founder & Co-CEO of Kudzoo Mobile App
“Point blank… Hiring Top Notch Cinema to do my firm’s commercial was the best marketing decision I ever made. My biggest fear was paying for and getting another one of those corny law firm commercials. Top Notch Cinema calmed my fears and immediately went to work with an efficient, cost effective strategy. I gave them a brief description of what i wanted and they turned my vision into commercial gold. They put a face to the firm I have worked tirelessly to build, and my clients have noticed. Time and time again I get compliments upon initial intake of clients.”
Michael Iakovou, CEO & Founder, Michael Iakovou and Associates, P.C.
“I had interviewed many videographers before choosing to go with Top Notch Cinema. From the moment I spoke with Greg, I knew that he was the person to meet the challenge. I had looked at sample videos from videographers from bigger production companies with more years of experience, but TNC’s samples were just, well… better. A lot better. Greg really knows how to be resourceful and use creativity to make your video look and sound far above its budget. He put so much enthusiasm, passion, and attention to detail into my video. One last thing worthy of mentioning. Greg is someone that focuses on the solution. He is a can-do guy and will never tell you about a problem or limitation without suggesting a solution. I eagerly look forward to hiring TNC for my next video project.”
Mike Tropper, Innovator of The Sweet Ride
“Working with the Top Notch crew was an all around enjoyable and seamless experience. The project was carried out with the highest quality and with an impressive turn-around time. We will definitely work with them again.”
Town Square Trading, The Culture of Winning
“Top Notch Cinema talks the talk and walks the walk! Their company name speaks volumes for the kind of service they provide- Top Notch- from start to finish. It was an absolute pleasure to work with their team. As I am someone with no experience in this venue, they did the perfect amount of hand holding while still adding their expertise to ensure we ended up with the best product possible. Communication was effortless even though we live on opposite sides of the country. Responsive and professional. They were spot on with their timeline and held true to every commitment with a meeting or chat. We absolutely love the video they created and are certain that it will be hugely beneficial to our growth and visibility. Can’t say enough good things about them! Thanks to everyone.”
Preston Brown, DDS
“Working with Top Notch is like having your own video advertising department inside of the company. They are professional, available to communicate, understand, and provide expertise, and most importantly they have talent to execute. Brief fact on actual sales data shows 9% increase in sales from 9 days before to after implementing Top Notch video vs. the old video we were using.”
Yoosuk Kee, Owner, E5USA Black Mask
“Bonobos was offered a lucrative $310,000,000 deal from Walmart. Dollar Shave Club was acquired for $1,000,000,000 by Unilever. Plated was purchased by Albertsons for $200,000,000. They all have one thing in common: each one had a branding video that was designed and distributed by us. A short time after these videos were publicly shown, these start-up organizations received their profitable solicitations.”
ABC article featuring Top Notch Cinema
“Dollar Shave Club was acquired by Unilever for $1B. Shortly before being acquired, they hired Top Notch Cinema Video Production to tell their story and introduce the faces behind this growing billion-dollar company.”
Forbes article featuring Top Notch Cinema
“Video grabs your attention and piques your interest like no other medium.”
Forbes article featuring Top Notch Cinema