Professional Social Media Videos

With billions of daily users across social media platforms like Instagram, YouTube, and TikTok, businesses small and large who don’t have a presence on social media are missing out on crucial leads. If you want your business to be an authority in your industry, sharing professionally produced videos via social media ads is a valuable, fun, and engaging way to boost your brand’s relevance!

When it comes to social media marketing, getting likes and shares is no longer the main goal. Instead, these networks are the perfect place to acquire new clients and engage with your loyal following. And the most effective way to do that is with sleek, unique, and professionally produced content from Top Notch Cinema.

What Social Can Do For Your Business

Social Media Videos | NYC | Top Notch Cinema - service-child-3

Social videos get at least 12 times more shares than text and static images combined—in fact, the average person spends 100 minutes a day watching videos online. If you’re running a social media campaign to help boost your business, these numbers are added proof that video is the way to go.

Hiring a trustworthy social media video production company isn’t just about making your business look cool (although it definitely helps!). As you share these clips on social platforms, you’ll see numerous benefits to your company’s bottom line.

Professionally produced social media videos can:

Reach larger audiences
Boost your other marketing campaigns
Generate more engagement and brand awareness
Direct traffic to your website or blog
Make it easier for viewers to remember you (viewers retain 95% of a message when they watch it, compared to 10% when they read it!)

How Professional Video Production Can Help

Paid Ads

Paid advertising gives you the ability to choose a specific target audience, set key demographics, and get your message in front of the right people. These types of videos guarantee your post a place in your audience’s newsfeed!

Organic Video Content

Unlike paid ads, organic marketing videos involve sharing content with people who already follow your social profile and anyone they share it with. Posting regular organic videos on social is a non-intrusive way to engage with your customers at all stages of their buying journey.

Regular Video Posts

While the volume of content you share for each platform will be different, consistency is crucial. To fill the need for regular content, Top Notch Cinema produces anywhere from 6-12 months’ worth of social content with a limited investment of time on your part.

Eye-Catching Visuals

Each piece of your video project will be created with a high-quality, engaging look that instantly captures attention and stops viewers from scrolling through their newsfeed. Throughout the production phase, we’ll make sure you love the look and feel of each video.

Platform-Specific Formatting

Every social media platform has specific formatting guidelines for the content shared on its sites. As part of our video production process, we make sure each video is the proper file type, fits the recommended dimensions, and maintains its aspect ratio.

Engaging Call-to-Action

The main intent behind each video should be to get the viewer to complete a simple action. Whether you want your viewers to click a link to learn more or fill out a basic contact information form, we can tailor a message that is clear, simple, and enticing.

Social Media Video FAQs

Why use video in social media?

Did you know high-quality video posts receive an average of 135% more organic reach than photos? Not only are these videos more engaging, but social platforms also give them priority in their newsfeed algorithms. As you incorporate Instagram, Facebook, and YouTube ads into your marketing strategy, you’ll be able to share them with your current followers or gear them toward a target audience through paid ads.

When posting ads on social media, you should avoid being too “salesy” or throwing a hard sales pitch at the viewer. Instead, focus on using videos that catch attention and lead viewers into the earliest stages of your marketing funnel. Videos on these networks should be all about increasing exposure, building your audience, and engaging with your customer base.

How long should a social media video be?

For social media video production to be effective, ads should be kept short and sweet. Depending on the platform, these videos should be 15, 30, or 60 seconds long at most. During our video editing process, we’ll make sure that your message is promoted clearly and effectively, keeping your audience’s attention!

How do I make social media videos interesting?

Sometimes, our clients need help coming up with engaging video ideas. That’s not a problem for us! Our robust production team includes script writers, animators, and creatives of every stripe.

We can help you determine the best types of videos for your business, your audience, and your goals. Then, we’ll create a video series that perfectly matches your needs.