Types of Video Ads
As the list of places video ads can be shared continues to grow, so do the kinds of advertisements you can choose from.
Most videos are created based on where they will be posted upon completion. Because of formatting, time constraints, and other factors, the type of video advertisement you make will decide whether it will go on social media networks like YouTube and Facebook or on another resource.
Still recognized as the “king of social media”, Facebook is used by more than 60% of people who have internet access, adding up to over 2.45 billion monthly active users. These statistics alone are more than enough to stress the importance of creating video ads for Facebook.
It is crucial to understand the requirements and limitations when sharing videos on this massive social platform to make sure it functions properly. A few of the specs to consider with Facebook are the video ratio, file size, video length, captions, and more.
Did you know more than 60% of videos viewed on Instagram are watched with the sound on? This is significantly higher than Facebook and makes it clear how vital the use of engaging voices, music, and effects are when making video ads for Instagram.
This option also offers a much more limited amount of time for you to share information, with a maximum of only two minutes available for Instagram video ads. That means you’ll need to grab the viewer’s attention quickly while also getting your point across soon after.
As the second-largest search engine in the world, YouTube has over 2 billion active users. When it comes to video ads for YouTube, you’ll have a great selection of ways to catch and keep the attention of potential customers.
YouTube video ads can be shared with added options to prevent people from being able to skip them, depending on the length and preferences you choose. They also offer the added benefit of deciding where you want the video to show up on the page including the standard video slot, as an overlay, a bumper ad, or on sponsored cards.
Are you a B2B company looking to attract the attention of other professionals? One of the best ways to market your products or services is with video ads on LinkedIn. Created as a business networking platform, you’ll have the opportunity to advertise to high-level executives, marketing managers, and other decision-makers.
A lot of these individuals are mindful of their time, making it essential to create LinkedIn video ads that are short and concise while still sharing all of the most important information a CEO or likewise would want to know.
With more than 2.5 million apps on the Google Play Store and over 1.8 million on the Apple App Store, there is a huge opportunity to create video ads for apps as well. These brief advertisements are often used as incentives within games as well as during pauses between other app content.
Business owners can make app video ads that are both vertical and horizontal, allowing them to be shared based on the layout of the apps they are promoted on.