Companies all over the world are flying blind when it comes to promoting their products and services with video. They send out all types of content, simply hoping that someone will take the bait and become a customer. This tactic is incredibly broken and will lead to a great deal of frustration.
On the other hand, companies that are marketing their video content to highly researched target audiences are seeing huge conversion rates and sales that are going through the roof.
In this day and age, it is essential to recognize who you are trying to reach and exactly how you can affect them. Along with that, another major part of understanding your target audience is knowing where you will best be able to market your product or service to them.
Whether you are using marketing videos on YouTube, social media networks, or through landing pages on your website, you must know who you are talking to with your content.
1. Share on the Right Platforms
Social media is one of the most crucial places to share video content for your business. Knowing your target audience is vital to ensuring these advertisements and other promotional videos are seen by the right people. Sites like Facebook allow you to use paid ads that are focused on key demographics such as age, gender, and location, making it important to know the right individuals to target.
As you narrow down who your audience is, you will also know which platforms will be more effective for your video content. A targeted group may be more likely to spend their time on a platform like LinkedIn than they will on Instagram, and vice versa. It’s up to you to determine where your content will be most efficient but a trustworthy video production team will have expert insight to share as well.
2. Better Chance of Engagement
Whether it’s a TV commercial or a YouTube ad, people are more likely to be engaged in video content when it is about something that appeals to them. With thousands of marketing videos spread across various outlets every day, they don’t all focus on a general audience. Instead, the minds behind them do research to see exactly who they want their message to touch.
With the use of storytelling and ethos (or emotion), videos can instantly capture attention and make people more interested in what you have to say.
3. Create Relevant Video Content
Every moment of your video should be applicable to your target audience. Relate each word to your demographic or group to make them feel what you’re saying directly impacts them. As you do the required research to know what trends they’re interested in, it will be easier to make videos that fit their desires.
The more relevant you can make your script and your overall message, the more likely you are to see a return on your investment.
4. Achieve Higher Conversions
You want people to do more than simply watch your videos, right? Lucky for you, video content is already shared 1200% more frequently than any other type of marketing, giving it the highest conversion rate for your business. Imagine how much more powerful this tactic will be when your videos are directed toward a niche audience.
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When people see something they feel passionate about or have an interest in, they will be more inclined to follow through on your call-to-action (CTA). It’s vital that you include multiple CTAs within your content to get a better chance of seeing them take the next step in the process.
5. Make It Personal
The most effective marketing campaigns get people to feel the message as they see or hear about it. As you consider the target audience of your videos, think about the things that mean something to them on a personal level. If you can spark their emotions, odds are that people will instantly develop loyalty for your brand.
One of the best ways to do this is by sharing your company vision or mission and declaring what is important to you and your company. Whether it is a cause that you are passionate about or something you are fighting against, you can invite people to join your way of thinking by supporting your brand.
6. Save Money
Some companies spend days, weeks, and months, creating massive amounts of content that they send out to the world simply hoping that something sticks. Instead of blindly creating as many videos as you can, you’ll be able to save money when you make content that is focused on a target audience.
Especially when you count on a reputable video production company, you’ll be able to create the right number of videos to share over a specified period of time. This can come in the form of branded content or social media packages that you share on relevant platforms.
7. Build Loyalty to Your Brand
Do you want your customers to be devoted to your company, your products, and your services? This can be achieved through the use of videos that are geared towards people who your brand has the best chance of helping. Loyalty is developed through communication, customer service, and listening to what people want.
Place a special emphasis on providing the highest level of value and you’ll find that your online following will grow dramatically.
8. Make Educated Content Decisions
Too many companies do SEO keyword research that focuses on the search terms more than their target audience. Just because some people are searching for a term in your industry doesn’t mean they are the ones who will make a purchase and become a customer.
While keyword research is important, you should always designate your target audience first and then dive into the terms that are focused on reaching them over time.
9. Word of Mouth
When you share content that focuses on one specific audience, it is likely that individuals you reach will have friends and family members within the same demographic. And when someone finds something that is relevant to them, they are more prone to sharing it with their loved ones because they want them to have the same opportunity.
Particularly on social media, videos can spread more quickly than any other type of content. If you put the necessary amount of effort behind it and even back up the video with some paid ads, you might even have the chance to see your content go viral.
Find Your Target Audience Before Making Business Videos
The research you do to determine your target audience will go far beyond your marketing efforts. As you recognize who you’re trying to reach, you’ll be able to make adjustments in your services and products as well as the ways you promote them. This will extend into creating videos that are perfectly designed for your audience.
The previously mentioned reasons are the main benefits that come from knowing what people you are trying to contact with your strategies. Above all, your video production team needs to know who your target audience is so they can hit the ground running when it comes to creating your video marketing content. A team like Top Notch Cinema can help with this process and all other aspects of the video production process.
Give us a call today at (332) 255-2456 to learn more about our services and see how knowing your target audience can boost your video content!
