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TV Commercials
Thousands of commercials air across the hundreds of television networks day after day. To be relevant as a business on television, you’ll need an interesting and engaging commercial with a powerful message. There is an art and science to this process, as well as a fine line of rules and regulations that must be followed.
TV Commercial Production
When done correctly, a TV commercial has the ability to dramatically increase the value of your products or services. As the top TV commercial production company in New York, Top Notch Cinema has perfected the science behind TV advertising. We understand that commercial videos are different than web videos because TV advertisements have strict rules regarding time restraints and other key factors.
A TV commercial needs to be 30 or 60 seconds long and must prompt action in that short time. This call-to-action generally focuses on either brand recognition or direct response, though occasionally both can be included.
Call 332-255-2456 to speak with Lylly, our Head of Client Relations!
Types of TV Commercials
Who knew there was more than one? While many consider some commercials to be annoying and little more than small amounts of time taken away from their favorite television show or sports team, others are highly entertaining and memorable. There are a handful of directions you can go with your 30 or 60 second TV spot to ensure the video content is engaging and keeps the viewer hooked.
Brand Recognition Commercials
Branding or brand positioning ads are created with the primary intent of producing interest in a product or a consumer’s desire to learn about it from another resource. While these types of advertisements don’t usually mention specifics such as price or other features, they leave the viewer wanting to know more. This usually leads to them looking it up on search engines or trying to find out additional details on social media.
Keep in mind, unless you are clearly presenting your brand as a new business or product, these branding TV commercials are typically more effective when the general public is already familiar with your company.
Educational Commercials
Unlike brand positioning commercial, these are designed to go into intricate detail about the specs and features your product or service has to offer. Think about all the smartphone commercials out there that may not say a whole lot, but on the screen key details are listed such as the screen size, camera resolution, battery life, processor power, price, and more.
Use this type of TV commercial to educate and instruct your target audience of each element involved with your product. They provide more elaborate information and give a better understanding of how the consumer will benefit.
Direct Response Commercials
Also known as “call-to-action commercials”, these advertisements can often be a combination of branding and educational, with an invitation for the viewer to complete a specific activity at the end. The direct-response concept stems from an offer that motivates a consumer to get in touch with you in a set period of time.
This typically means a special deal is only available for a few days or even a few hours after the commercial has aired. This often instills a sense of urgency for a potential buyer to call you or reach out to your company online to take advantage of the offer.
Ready to work with a 5-star TV commercial production company?
Benefits of TV Commercials
The average consumer sees thousands of advertisements per day, many of which are from watching television or streaming services. As a business owner, this presents a tremendous opportunity to expand your reach through TV commercials. Let’s take a look at some of the top reasons it’s worth the investment:
- Reach a larger audience than any form of print media combined
- Target viewers when they are more attentive
- Opportunity to be creative and promote your brand
- Legitimizes your company as a major player in the industry
- “Bragging rights” (Less than 40% of marketers are investing in addressable TV spots)
Why Choose Top Notch Cinema?
Top Notch Cinema is a team of Emmy Award-winning producers based in New York, serving the entire United States. Our video production company has received national acclaim for the videos we have created. We handle the entire filming process including:
- Concept Development
- Scripting
- Casting
- Location Scouting
- Shooting
- Post-production
- Visual Effects
Click here to learn more about the people behind our amazing social media video marketing services! Or contact us today to start developing your own social media video ad campaigns!
Featured Clients
Victory Church
Victory Church wanted a hard hitting, emotion driven, attention grabbing, non-stereotypical video that would stay with the viewer. Since the release of this commercial, as well as four other videos we created for them, they have increased membership rates at their parish. Victory Church has ministries in seven countries around the world.
Silknet TV Spot
Silknet is the largest telecom company in the country of Georgia. It is a subsidiary of the Silk Road Group which is one of the biggest investments firms in Eurasia. Within this video there are flashy special effect shots and the Rolling Stones song Start Me Up, which was licensed for the release of this commercial. The commercial stars Samy Naceri, a superstar in Europe known from Luc Besson’s Taxi series.
We work with startups to industry leaders
“Top Notch Cinema has the ability to translate our ideas into a wide array of video projects from animation, infographic, documentary, interviews, and pilots. Greg Parker, one of the Founders of Top Notch Cinema, has passion that shaped our product and company culture. We owe a lot to Greg and the Team at Top Notch Cinema for believing in us since day one!”
Jonathon Francis, COO & Co-Founder of Elite Daily
“The Top Notch team goes above and beyond to ensure your brand’s voice is communicated through an overall quality product. Working with them was a pleasure. They felt like an extension of our team. In terms of quality, consistency and professionalism they are one of the best groups we have worked with.”
Logan Cohen, Co-Founder & Co-CEO of Kudzoo Mobile App
“Point blank… Hiring Top Notch Cinema to do my firm’s commercial was the best marketing decision I ever made. My biggest fear was paying for and getting another one of those corny law firm commercials. Top Notch Cinema calmed my fears and immediately went to work with an efficient, cost effective strategy. I gave them a brief description of what i wanted and they turned my vision into commercial gold. They put a face to the firm I have worked tirelessly to build, and my clients have noticed. Time and time again I get compliments upon initial intake of clients.”
Michael Iakovou, CEO & Founder, Michael Iakovou and Associates, P.C.
“I had interviewed many videographers before choosing to go with Top Notch Cinema. From the moment I spoke with Greg, I knew that he was the person to meet the challenge. I had looked at sample videos from videographers from bigger production companies with more years of experience, but TNC’s samples were just, well… better. A lot better. Greg really knows how to be resourceful and use creativity to make your video look and sound far above its budget. He put so much enthusiasm, passion, and attention to detail into my video. One last thing worthy of mentioning. Greg is someone that focuses on the solution. He is a can-do guy and will never tell you about a problem or limitation without suggesting a solution. I eagerly look forward to hiring TNC for my next video project.”
Mike Tropper, Innovator of The Sweet Ride
“Working with the Top Notch crew was an all around enjoyable and seamless experience. The project was carried out with the highest quality and with an impressive turn-around time. We will definitely work with them again.”
Town Square Trading, The Culture of Winning
“Top Notch Cinema talks the talk and walks the walk! Their company name speaks volumes for the kind of service they provide- Top Notch- from start to finish. It was an absolute pleasure to work with their team. As I am someone with no experience in this venue, they did the perfect amount of hand holding while still adding their expertise to ensure we ended up with the best product possible. Communication was effortless even though we live on opposite sides of the country. Responsive and professional. They were spot on with their timeline and held true to every commitment with a meeting or chat. We absolutely love the video they created and are certain that it will be hugely beneficial to our growth and visibility. Can’t say enough good things about them! Thanks to everyone.”
Preston Brown, DDS
“Working with Top Notch is like having your own video advertising department inside of the company. They are professional, available to communicate, understand, and provide expertise, and most importantly they have talent to execute. Brief fact on actual sales data shows 9% increase in sales from 9 days before to after implementing Top Notch video vs. the old video we were using.”
Yoosuk Kee, Owner, E5USA Black Mask
“Bonobos was offered a lucrative $310,000,000 deal from Walmart. Dollar Shave Club was acquired for $1,000,000,000 by Unilever. Plated was purchased by Albertsons for $200,000,000. They all have one thing in common: each one had a branding video that was designed and distributed by us. A short time after these videos were publicly shown, these start-up organizations received their profitable solicitations.”
ABC article featuring Top Notch Cinema
“Dollar Shave Club was acquired by Unilever for $1B. Shortly before being acquired, they hired Top Notch Cinema Video Production to tell their story and introduce the faces behind this growing billion-dollar company.”
Forbes article featuring Top Notch Cinema
“Video grabs your attention and piques your interest like no other medium.”
Forbes article featuring Top Notch Cinema