Thousands of commercials air across the hundreds of television networks day after day. To be relevant as a business on television, you’ll need an interesting and engaging commercial with a powerful message. There is an art and science to this process, as well as a fine line of rules and regulations that must be followed.
When done correctly, TV commercial production has the ability to dramatically increase the value of your products or services. As the top TV commercial production company in New York, Top Notch Cinema has perfected the science behind TV advertising. We understand that commercial videos are different than web videos because TV advertisements have strict rules regarding time restraints and other key factors.
A TV commercial needs to be 30 or 60 seconds long and must prompt action in that short time. This call-to-action generally focuses on either brand recognition or direct response, though occasionally both can be included.
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Who knew there was more than one? While many consider some commercials to be annoying and little more than small amounts of time taken away from their favorite television show or sports team, others are highly entertaining and memorable. There are a handful of directions you can go with your 30 or 60 second TV spot to ensure the video content is engaging and keeps the viewer hooked.
Branding or brand positioning ads are created with the primary intent of producing interest in a product or a consumer’s desire to learn about it from another resource. While these types of advertisements don’t usually mention specifics such as price or other features, they leave the viewer wanting to know more. This usually leads to them looking it up on search engines or trying to find out additional details on social media.
Keep in mind, unless you are clearly presenting your brand as a new business or product, these branding TV commercials are typically more effective when the general public is already familiar with your company.
Unlike brand positioning commercial, these are designed to go into intricate detail about the specs and features your product or service has to offer. Think about all the smartphone commercials out there that may not say a whole lot, but on the screen key details are listed such as the screen size, camera resolution, battery life, processor power, price, and more.
Use this type of TV commercial production to educate and instruct your target audience of each element involved with your product. They provide more elaborate information and give a better understanding of how the consumer will benefit.
Also known as “call-to-action commercials”, these advertisements can often be a combination of branding and educational, with an invitation for the viewer to complete a specific activity at the end. The direct-response concept stems from an offer that motivates a consumer to get in touch with you in a set period of time.
This typically means a special deal is only available for a few days or even a few hours after the commercial has aired. This often instills a sense of urgency for a potential buyer to call you or reach out to your company online to take advantage of the offer.
Ready to work with a 5-star TV commercial production company?
The average consumer sees thousands of advertisements per day, many of which are from watching television or streaming services. As a business owner, this presents a tremendous opportunity to expand your reach through TV commercial production. Let’s take a look at some of the top reasons it’s worth the investment:
Top Notch Cinema is a team of Emmy Award-winning producers based in New York, serving the entire United States. Our TV commercial production company has received national acclaim for the videos we have created. We handle the entire filming process including:
Get to know our team and learn more about how TV commercial production can boost your company’s marketing efforts! Or contact us today to start developing your own commercials for television!
Victory Church wanted a hard hitting, emotion driven, attention grabbing, non-stereotypical video that would stay with the viewer. Since the release of this commercial, as well as four other videos we created for them, they have increased membership rates at their parish. Victory Church has ministries in seven countries around the world.
Silknet is the largest telecom company in the country of Georgia. It is a subsidiary of the Silk Road Group which is one of the biggest investments firms in Eurasia. Within this video there are flashy special effect shots and the Rolling Stones song Start Me Up, which was licensed for the release of this commercial. The commercial stars Samy Naceri, a superstar in Europe known from Luc Besson’s Taxi series.