Micro Content: What It Is and How to Create It
If you are trying to increase your online reach and gain more viewers, using micro content is a great step on the path to becoming an authority in your industry. This form of content conveys small pieces of information in a short amount of time. Micro content can consist of imagery, written copy, or micro video content.
To be considered micro content, it typically must be consumable in about 5 to 30 seconds. This short, effective form of content can be used on a range of platforms to spread your creative message in a fun, engaging way. Along with appealing to a younger audience, this method also helps you maximize the few seconds of attention the average viewer will give to your content.
Knowing what micro content is will help you grab the viewer’s attention and create compelling pieces that can be used in numerous ways. It will also help your company use social media sites like Instagram, Facebook, TikTok, and Twitter more effectively.
What Is Micro Content?
Micro content is a bite-sized form of consumable content perfect for social media sites and mobile viewers. These images, videos, or written content are especially popular among younger generations who appreciate quick answers to their questions.
If you are trying to learn how to create micro content, you should focus on the three main types:
You can create videos for sites like TikTok, Facebook, Instagram, and others. When recording your content on the TikTok app, clips can be anywhere from 3 to 60 seconds long, so the site is the perfect place to use micro video content. It will also let you share longer videos if you pre-record them and later publish them from your smartphone’s gallery. And while other social media platforms offer more flexible time constraints, effective micro content is still relevant on these channels as well.
Pictures, infographics, and similar content are a great way to market your brand. Many organizations cross-promote their posts on Instagram, Snapchat, Twitter, and Facebook. If you use Instagram, you can add filters to your images and even use images to create short slideshows.
Written content can be used almost anywhere though you won’t typically share micro content on a website or blog. While Twitter was exclusively designed for 140-character posts, short blurbs are also effective techniques for Facebook and similar sites.
Along with these three main varieties, there are many sub-varieties of micro content. The following micro content examples are great options for marketing campaigns, social media pages, and beyond:
- Short blurbs of text
- Micro video content
- Brief listicles
- Short video copy
- Short tips or company updates for social media
- Page titles
- Email subject headings
Basically, micro content marketing involves any form of content you can absorb in less than 30 seconds. While micro content can involve written content and images, videos are the most powerful and engaging. Pages with video content are 53 times more likely to rank on Google. Video is also much more engaging on social media.
Benefits of Micro Content
By learning how to create efficient micro content, you can enjoy a range of advantages. It helps you bring in organic traffic and it is a great way to market your business. With a few changes, you can start enjoying the many benefits of micro content.
1. Capture the Viewer’s Attention
Most people only spend a few seconds looking at something online before they move on. You have to make your point quickly if you want the viewer to absorb what you have to say. When you use professional micro content, you can appeal to the viewer and capture their attention in a split second.
When you have a viewer’s full attention, your conversion rate will increase and you will see a dramatic improvement in your bottom line.
2. Easier to Digest
Many of the best marketing taglines in the world are only a few words. Nike’s “Just Do It” slogan and McDonald’s “I’m Lovin’ It” catchphrase are both excellent examples of this concept. Because these taglines are so short, they are easy to digest and remember.
While there are times when you can create a longer video or article, you generally want to keep your first impression short. The best micro content social media uses is short and to the point. If the viewer can’t digest it easily, they’ll likely ignore it and move on down their newsfeed.
3. Save Money
One of the best things about micro content marketing is it saves you both time and money. You don’t have to spend your entire marketing budget to create a single piece of micro content. Instead, you can create useful pieces of micro content in only a couple of minutes or hours.
When you compare it to full-fledged tutorials, micro video content costs a fraction of the price. You can still create top-notch branding materials for your company and create a professional image, but you don’t have to pay as much.
When you get help from a professional video production company, they can save you money by creating micro content from the longer videos you are already making. This means more items for you to share over a longer period of time.
4. Use It to Promote Other Content
By learning what micro content is, you can determine how to promote other types of content as well. Long-form content takes more time and money to create. When you promote it with micro content, you are able to put your investment to work and get a better payoff.
With the micro content social media sites use, you can quickly expand your reach and market your company to new viewers. Because it is short and easy to digest, micro content is easy for people to share. Each time someone shares your micro content, they are boosting your ad campaign for free.
Visual content will always be the best for sharing. With an engaging video or image, people can understand what it is about with a quick glance. And even though micro content is short, it still has the potential to go viral when done correctly.
6. Take Part in the Conversation
Creating long-form content and entire campaigns can take days or weeks to accomplish. One of the benefits of micro content is how quick and effective it is. As the conversation changes, you can quickly adjust your micro content to fit the ever-changing narrative.
Because you can adjust so quickly, your company can capitalize on changing news and current events. You can take part in newsworthy conversations through quote cards, stats, videos, and images. By joining the conversation, you can also develop a stronger customer relationship with your fans.
7. Tailor Your Content to the Audience
As you learn and use the best micro content examples, you can tailor your existing content to different people. For example, if you create a how-to guide about your product, you may want to use short videos that attract the specific viewers within your target audience. Meanwhile, images or videos from Burning Man and music festivals may attract a different type of crowd.
8. Use Micro Content for A/B Testing
A/B testing is so effective, it has played a key role in the marketing efforts of numerous companies across the world. You can find out which techniques are the most effective, and micro content allows you to do this for even cheaper.
Micro content is also ideal for any kind of experimenting you’d like to do. Because you are dealing with lower costs, you can try out new images, colors, slogans, and other varieties with your smaller budget.
How to Create Micro Content
You can check out a number of micro content examples to brainstorm different ways you can use it. Depending on your company, you may want to use ideas like customized memes, vlogs, and infographics. When it comes to making a video for your business, the more professional and engaging your content, the more likely you are to see the benefits mentioned above.
Make Evergreen Content
As a crucial aspect of remaining relevant for years to come, evergreen content is designed to last longer than other types. Once you make evergreen content, you can keep using it over and over again. This allows you to get the most bang for your buck over the longest period of time.
Create Your Own Vlogs
You could save money on production costs by making your own short-form vlogs. All you need is to get some camera equipment or use your smartphone. Keep in mind, people are more engaged the higher the quality of your videos so this may not be a long-term solution when you could always hire help instead.
Use Customized Memes
Memes are funny, engaging, and easy to share. By creating custom-made memes for micro content, you can quickly make your campaign interesting. More importantly, you will make your campaign easier to share.
Infographics are a great way to make a clear point with clear images and graphics. Plus, they immediately attract the viewer’s attention if you use bright, vivid colors that represent your brand.
Repurpose Old Content
You don’t have to start everything from scratch. Often, you can pick sections of long-form blog articles to repurpose as micro content and snippets. You can also repurpose old videos and images to create entirely new pieces of content.
Write Short Pieces of Content
Written content is short and easy to create. You can easily create your own informational content or hire a social media content writer to make it for you. Because these pieces are so short, they are an easy, cheap way to maximize your marketing budget.
Hire a Video Production Company
A professional video production company will have strong experience with micro content creation and marketing. They can make a large stockpile of videos for your company so you can have a ready-made supply whenever you need it. Plus, you can often get a great price by purchasing multiple micro content videos at the same time.
Your video production company may want to do a series involving a single topic or a series on a wide variety of different products you offer. They can also break down a long-form video into a handful of short-form videos, allowing you to have an extended amount of content to use. Whether you want an in-depth video or a series of brief micro content clips, a video production team can help.
Get Help Creating Micro Content for Your Business
You don’t have to create micro content on your own. With the help of an experienced video production and marketing company, you can create world-class graphics, written content, and videos. Afterward, you can use this content to expand your online presence and reach out to new customers.